The 2016 Small Business Credit Survey: Report on Employer Firms, published this April, surveyed 10,303 business owners across the country. Among the findings of the report, which provides an in-depth look at small business performance at the end of 2016, business owners reported the highest satisfaction levels in dealing with small banks — 80% compared to large banks (61%) and online lenders (46%).
While we at NVE Bank are pleased to hear this, as a leading community mutual bank serving residents and businesses throughout Northern New Jersey for 130 years, our expectations are set high. When it comes to customer service, trust, loyalty, and other service areas, community banks have long earned higher customer satisfaction ratings when compared to other categories of financial institutions. Here are some of the reasons why.
The customer is always…first
One thing that distinguishes community banks like NVE from big banks is that we aren’t under pressure from stockholders to widen margins or make risky investments for the sake of making quarterly returns look good. Community banks answer to two groups: our customers and communities. We strive to create products and services that meet their needs.
Community banks make small-business lending a top priority. In fact, more than 50 percent of small-business loans come from community banks. As a result, we play an important role in helping to create jobs throughout the United States, and because we are small businesses ourselves, we intimately understand the needs of small-business owners. We know running a business isn’t easy. That’s why NVE has supported local businesses in and around Bergen County since 1887 with solutions that help them thrive. Flexible solutions + a local point of view = satisfied and successful business owners.
Does your lender know your name when you walk into their office? Does he or she know whether you have children, or what your business goals are? Within the community bank culture, things of this nature are akin to basic hygiene. The point is, the relationship between a lender and borrower is an important factor that is sometimes overlooked. But it matters! NVE’s lending business is a perfect example of our customer-partnering philosophy. Whether it’s a personal loan to secure a first home mortgage or financing to expand a growing business, we are experts at providing options tailored to individual needs.
Local interest and intel
Just like small businesses, community banks have a finger on the pulse of the communities they serve. There are a few factors that come into play to make this happen, and there’s one common thread woven throughout it all: a local connection. Community bank boards of directors consist of local citizens who have a vested interest in nurturing and advancing the towns and cities where they live and where their banks do business. As such, most community bank loans benefit the neighborhoods where its depositors live and work. Furthermore, the personnel employed by community banks typically live in or near the towns or cities that bank serves, so they aren’t just bankers — they are customers of local small businesses! Their universal expertise in banking is bolstered by their local knowledge, which encompasses the economic, geographic, and sociological structure of the surrounding communities. This enables them to provide sound advice and ideal solutions for businesses and personal customers alike.
Before making any decisions about business loans, consider meeting with a trusted loan professional to help you determine what kind of product fits your needs. When you’re ready to learn about NVE Bank’s Commercial Lending services, or to receive a loan application, call an NVE Commercial Loan Officer at 1-866-NVE-BANK (1-866-683-2265) or e-mail one of our specialists:
Alice Vetrone-Layne – email@example.com
Sam Tolley – firstname.lastname@example.org